Engagement Manager
HP
July 2021 - Present
At HP I lead international CRM campaigns for HP brands, new product launches and new add-on subscription services. The work involves coordinating engagement across global teams including architects, engineers, product, marketing, design, copy, localization, QA, development and business - to name a few.
Acquisition. Lead digital campaign strategy for two aaS pilot projects, CRM for a global product release.
Analytics/Data. Help architecture and engineering teams define, build and implement APIs and data files ensuring timely and relevant communications across a disparate data ecosystem.
Customer Relationship Management. CRM lead on global campaigns supporting HP product releases and existing product.
Digital Marketing. Architect of customer journeys across email, app and web touch points.
Engagement Manager. Project Manager for global marketing releases across a dozen component teams.
Localization. Work with third party vendor to translate communications into 30+ languages.
QA. Work with a third party vendor to ensure consistent and accurate email experience for dozens of country and language combinations.
Testing. Use analytics and A/B testing best practices to define and track to key metrics to ensure HP’s customers are engaged and delighted while meeting HP’s business objectives.
Marketing Manager
Portland Community College
Feb. 2018 - July 2021
My work at PCC involved creating Integrated Marketing Campaigns for five departments in the non-credit division. I relied heavily on inbound marketing to generate leads, combining PR, advertising, SEO and social media to measure campaigns and increase enrollment.
Analytics/Data. Led the strategy and implementation of an automated inbound digital marketing initiative driving traffic and converting future students into marketing contacts, resulting in combined landing page and blog traffic increase of 163% (750k views) and +34% lead conversion rate in 2020.
Branding. Implemented the division's first rebranding effort in more than a decade. Built brand guidelines and website for a new workforce program.
Budgeting. Managed and planned an advertising budget of more than $400,000 (excluding personnel).
Digital Advertising. Created and implemented advertising strategy on Google, Facebook, Nextdoor and outside partners in support of hundreds of different classes each quarter.
Email Marketing. Managed, produced and implemented more than twenty HubSpot and Mailchimp marketing email campaigns per quarter to drive engagement and enrollment.
Integrated Marketing. Directed, managed and implemented quarterly admissions-centric strategic marketing-communication initiatives for Community Education, the Institute for Health Professionals, Professional Develop & Contract Training, Small Business Development Center, and Workforce.
Leadership. Taught and empowered entire team to understand and use marketing best practices. Created Sunshine Committee mental health campaign during organizational restructure.
Management. Emotional intelligence-centric management style encouraged communication, personal growth and professional development.
Print. Worked with central marketing department to produce quarterly Communities catalog (380k mailed per term). Role included editorial planning, writing and photography.
Social Media. Managed and implemented strategy for 12 Facebook, Twitter and Instagram accounts.
Strategic Planning. Produced yearly marketing plan for Workforce and Continuing Education Division.
Vendor Management. Coordinated with outside marketing consultants to produce content for search engine optimization marketing campaign leading to 650,000 organic views in 2020.
Website Strategy. Managed content, design, user experience and strategic implementation of websites and landing pages using Wordpress and HubSpot.
Writing. Wrote messaging for articles, blogs, catalog, email, print, social media, website.
Account Director
AM:PM PR
Feb. 2013 - October 2017
At AM:PM PR I helped to pitch new business, acted as media coordinator for two winning statewide ballot measure campaigns, led a speaker series featuring acclaimed journalists, authors and musicians, volunteered for pro bono projects supporting nonprofits and created the media relations campaign introducing Virtuous Pie to the Portland Market.
Communication Campaigns. Media contact for statewide political campaigns (OR Measure’s 92, 97) and Brighter Oregon Coalition; ensured consistent communication and messaging with community members, policy advocates and stakeholders.
Event Production. Produced cultural programming featuring award-winning journalists and thought leaders including Bill Carter, Morgan Holm, Chris McGreal, Ismet Prcic and Suzanne Stevens.
Management. Managed hiring and day-to-day operations of internship program.
Media Relations. Led successful media relations for international business conference in Portland, San Francisco and Vancouver, B.C. w/earned media in local newspapers, television and radio.
Strategic Communication and Planning. Created research-based strategic communication plans and led media relations campaigns for clients. Created and managed U.S. product launch strategy and media relations for start-up businesses.
The Before Times
2007 - Feb. 2013
The Before Times - ah yes. When I struggled to get a foothold in my career during and after The Great Recession. I converted my band-related marketing experience into an internship; I pitched the publisher of my favorite author to support his work - and won the contract; I created my own book marketing business; I learned a lot and gave it all to establish myself moving forward.
Collaboration. Developed strategic partnerships for clients with Mercy Corps, Trout Unlimited, Congress of North American Bosniaks, the National Resources Defense Council.
Event Coordination. Event Coordinator and media relations coordinator for acclaimed events including Livestock & The Portland Indie Wine and Food Festival, and a product launch for Montinore Estate.
Higher Education. Booked regional book tours for authors, creating event partnerships with Harvard, New York University, Portland State (Edward Said Lecture Series) and the University of Washington.
Research. Led qualitative integrated market research study and assisted with brand development for Organic Valley’s “GrassMilk.”
Writing. Wrote national press releases, built media lists, earned media in national, regional and local publications; assisted with media tours for Travel Portland.
Watershed Communications: Grew from intern to account executive in two years; led creative out-of-the-box effort to generate 25% increase in billable hours for company during Great Recession in 2011 ($110,000).
EDUCATION
University Of Oregon - 2017
Master of Science
Strategic Communication
Washington State University - 2004
Bachelor of Arts
Communication
ENTREPRENEURSHIP
The Neo Com Group
Ran a publishing industry marketing business from ’11 – ’17.